Manufactured by Deloitte on behalf of the Vodafone Group Digitization: an opportunity for Europe When examining the so-called DESI Index, which measures the digital development of the economies and societies of the member states of the European Union, the study concluded that significant impacts on the national economy can be achieved by promoting digitalization.
The main finding of the study of data from the European Union 27 and the United Kingdom for the period 2014-2019 is that a 10% increase in the total DESI score could increase a country’s GDP by 0.65% (assuming other variables such as working capital, government consumption, and investment in the national economy). If all member states reach 90 points by 2027, the analysis shows that the EU’s per capita GDP will be 7.2% higher. In Hungary’s case, achieving a score of 90 could lead to 11.43% GDP growth and 12.9% productivity growth by 2027.
Although the country’s digital infrastructure is at the forefront of Europe, only a small percentage of companies are reaping the benefits of digitalization.
This is also supported by the 2020 survey: Hungary is only ranked 26th for the integration of digital technologies. The latter demonstrates that companies have not yet exploited the potential of digital technologies, and thus the region has great development potential in terms of business productivity and economic growth.
In Hungary, the use of big data analysis lags behind the European Union average (12.3%), with only 6.1% of large companies using big data analytics. This result can be improved by applying data analysis from any source. One of the most important areas of big data analytics is operational data analysis.
Although more and more Hungarian companies are migrating their data to cloud storage (11.5% of companies use this operating model, compared to the EU average of 17.8%), many smaller companies are not taking advantage of these services.
Social media and e-commerce
Hungarian companies have huge potential for development in these areas. In Hungary, only 11.8% of businesses reside on social media (at least two, 25.2% for European companies). Only 12.5% of SMEs sell online, and less than 6% do so internationally (same EU figures: 17.5% and 8.5% respectively). The ratio of e-commerce to total business volume is also low (10.9% in Hungary, 11.1% in the European Union).
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