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Everything is provided, but few companies are taking advantage of these opportunities

Significant economic impacts can be achieved by promoting digitalization, according to a study by the Vodafone Group and conducted by Deloitte, which came to this conclusion by examining the DESI index, which measures the digital development of European Union member economies and societies. States.

The main finding of a study examining data from 27 EU member states and the UK for the period 2014-2019 is that a 10 percent increase in the total DESI score could lead to a 0.65 percent increase in the GDP of a given member state.

If all member states reach 90 points by 2027, the analysis shows that per capita GDP in the European Union will be 7.2 per cent higher. In Hungary’s case, achieving a score of 90 could lead to 11.43% GDP growth and 12.9% productivity growth by 2027.

Although the country’s digital infrastructure is at the forefront of Europe, only a small percentage of companies are reaping the benefits of digitalization. This is also supported by the 2020 survey: Hungary is only ranked 26th for the integration of digital technologies. The latter demonstrates that companies have not yet exploited the potential of digital technologies, so the region offers great development potential in terms of business productivity and national economy growth.

Digitization, digital, cloud service
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We provide comprehensive digital services to Hungarian companies, so everything is available to help us identify solutions that will enable them to grow digitally in the long term.

– said Matthias Dobo, Executive Vice President of Vodafone Hungary’s Corporate Services Business Unit.

Big data

In Hungary, the use of big data analysis lags behind the European Union average (12.3 percent), with only 6.1 percent of large companies using big data analytics. This result can be improved by applying data analysis from any source. One of the most important areas of big data analytics is operational data analysis.

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Cloud services

Although more and more Hungarian companies are migrating their data to cloud storage (11.5 percent of companies use this operating model, compared to the European Union average of 17.8 percent), many smaller companies are not taking advantage of these services.

Social media and e-commerce

Hungarian companies have huge potential for development in these areas. In Hungary, only 11.8 percent of companies reside on social media platforms (at least two, up from 25.2 percent of European companies). Only 12.5 percent of SMEs sell online, and less than 6 percent do so internationally (the same figures across the European Union: 17.5 percent and 8.5 percent, respectively). The ratio of e-commerce to total business volume is also low (10.9 percent in Hungary, 11.1 percent in the European Union).