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Netflix will also receive a new challenge at home, with the launch of SkyShowtime

SkyShowtime is expected to launch in 2022, subject to regulatory approvals. In total, it will be available in more than 20 countries: Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Czech Republic, Denmark, North Macedonia, Finland, Netherlands, Croatia, Kosovo, Poland, Hungary, Montenegro, Norway, Portugal, Romania, Spain, Sweden, Serbia, Slovakia and Slovenia.

SkyShowtime promises more than 10,000 hours of entertainment, offering popular and high-quality series and movies.

“With the launch of SkyShowtime, we have a unique opportunity to leverage our global content factory to create an attractive broadcast service at scale in these countries in a short time, through a deliberate and strategic multi-phase investment,” said Raffaele Annecchino, President and CEO of ViacomCBS Networks International.

“The new SkyShowtime streaming service brings together the best of America and Europe, with iconic brands and world-class entertainment, for millions of consumers in more than 20 new European markets,” said Dana Strong, CEO of Sky Group. “Following our recent agreement to offer Peacock on the Sky platform, this collaboration provides an opportunity to distribute and exploit our content across Europe in a new and fast-paced way. Building on the unique content of NBCUniversal, Sky and ViacomCBS, SkyShowtime offers a truly engaging show for the whole family, with an awareness of The brand is strong in these European regions.”

The collaboration will take the form of a joint venture, with equal shares and joint control between ViacomCBS and Comcast. More details about the SkyShowtime service offer and subscription fees will be announced later.