It’s no secret that the contents of shopping lists written on envelopes and paper towels are often well known to the supermarkets that you visit often, and more specifically their operators. Some programs also have the ability to recommend a product to a customer based on their profile before they realize they need it at all. But will the AI really know what we are buying before entering the store?
a Systems based on artificial intelligence (Hereinafter: MI) It saves people’s behavior patterns, so the more a customer buys in a store they like, the more data it stores about the products they like. More advanced software also calculates how likely a customer is to try another brand, or how often each product is needed. With that in mind, stores can bombard customers with “highly personalized” offers.
Algorithms that make buyer’s decisions
Buying Ubamarket, and more specifically, MI Sales Support is already in place in a number of retail chains in the UK, and in Germany a program called SO1 provides a similar service to retailers. According to German statistics, the app increased the average basket content by 20 percent. And nine times as many customers as those who are provided by AI have bought products in traditional promotions.
However, not everyone is very enthusiastic about incorporating AI into everyday life. Jenny Tennyson, head of the UK’s data protection authority, is warning companies to be wary of the sheer amount of information they collect about people.
People are happy to have products, but feel uncomfortable when they suspect tampering. And the use of artificial intelligence in retail raises social and ethical issues. “The expert said. The question, of course, is how much companies care about these warnings.
For example, online retail giant Amazon has long been no stranger to collecting data. It contains an overwhelming amount of information about customers based on their online purchases. Artificial intelligence is also replacing the sellers and cashiers in the company’s Amazon Go stores in the United States. the work Dash Cart It’s filled with sensors that find out what a customer puts in the cart they bill based on.
Another US retailer is experimenting with smart shelves that feature LCD screens, connect to customer loyalty apps over the phone via Bluetooth, and offer personalized promotions.
a According to the Gartner Research GroupMore than three-quarters of the world’s retailers have AI systems or plan to install them before the end of the year.Analysts say the globalized coronavirus epidemic has also accelerated digitization trends in all retail sectors, drastically changing consumer habits in about a year, both in terms of product selection and shopping.
Why do people worry about artificial intelligence?
a “Artificial intelligence” The term was first used in 1956. Innovation has evolved a lot since then and has spread to nearly every area of life. MI is used in healthcare primarily for research and diagnostic purposes. In transportation, self-driving cars as well as aircraft simulators are working with technology. Electronic devices and accounts use MI to track user information, and entertainment services like Netflix use technology to determine what we like to watch and recommend shows accordingly.
It’s no secret that all of your “clicks” every day are stored by systems, and all the data collected by social media companies helps you customize your ads with incredible accuracy.So it’s no wonder so many people have concerns about technology and robotics. In addition to phishing, critics also warn that AI is replacing more and more live workers, and thus unemployment could increase globally. It is true that other analysts say that many of the jobs that automation is losing brings them, and some accounts suggest that these processes could also increase global GDP substantially. Machine and artificial intelligence systems could become more and more popular in the digital transformation of the retail business.