According to an American study, a good percentage of users happily share their personal information for some coupons. It is true that most of them do not even believe that the concept of online privacy exists.
In the United States, for example, 73 percent of respondents to an online survey with a sample of 1,000 people said they would provide at least one piece of personal information in an app or website if they received at least a $20 discount in return.
Most (64%) will get rid of their email addresses for this purpose, which can be considered rational, given that conscious users usually work with disposable addresses in such cases. However, nearly a third of those surveyed (31%) would be happy to exchange their full name for money, and one in four consumers (23%) would provide a phone number for a coupon code. One-sixth of respondents (16%) would have no problem if they had to pay the discount using their home address.
One in five consumers (20%) believe they have complete control over their digital data. However, 29 percent of people expressed an outright positive statement about the importance of the online ads they saw (which can only be provided by digital tracking). Interestingly, more than half of consumers (52%) say that online privacy, that is, the protection of personal data in the digital space, is something that does not exist. About a quarter of respondents (24%) agreed that if something is free on the Internet, then the user is the “producer” who offers the compensation themselves.
Roughly equal proportions of respondents believed that government (43%) and businesses (55%) still had a lot to do with the topic.
Could it work in reverse?
In addition, the British who? A study published last year by a consumer organization collected the opinions of more than 4,000 Google and Facebook users on whether they would be willing to pay if they would regain full control of their private data on the respective platforms. It turns out that in the UK, an average monthly fee of over £1-1 is considered acceptable until a particular service provider doesn’t dump information about them or display personalized ads on their roofs.
The beauty of it is that 81 percent of users have no privacy issue and would be happy to receive targeted advertising if they were compensated by the service provider: for just over £4 a month the average user could easily switch to Facebook or Google to continue their profile.
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